An Insincere Star? Never!

CVA 1184-3414 - Victor Mature posing with a woman for the Milk-for-Britain Drive. Jack Lindsay photo, 1940.

CVA 1184-3414 – Victor Mature posing with a woman for the Milk-for-Britain Drive. Jack Lindsay photo, 1940.

The image above seems to have been taken as part of a fund-raising effort by the Kinsmen and Kinettes clubs of Canada to raise cash for the purchase of powdered milk in wartime Britain. The female model is unknown to me. The male model is American film star, Victor Mature.

The photographer, Jack Lindsay, offers us some insight into this photo shoot – to say nothing of the inaptly named Mature – with this note on the envelope containing the negative: “[Mature] didn’t really put the money in the can, he hung onto the coin and after the photo put the coin back in his pocket.”

The fund-raising campaign raised close to $3 million and sent 50 million quarts of milk to Britain.

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