Not ‘Cricket’ (Nor True to the Story)!

CVA 180-1141 - Victor David Neon Signs parade float 25 Aug 1941 (PNE Parade?)

CVA 180-1141 – Victor David Neon Signs parade float 25 Aug 1941.

The Vancouver firm best known for producing neon signs in the city is Neon Products. But when I was flipping through a 1948 Sun business directory yesterday, I came across  another firm that was active in the city: David Neon Signs.

David Neon Ad in 1948 BC Buyers Guide Sun DirectoriesThe proprietor of this company was Victor David. The firm seems to have had its start in the early 1930s. The firm remained in business at least until 1955 (when access to VPL’s online directory information peters out) and possibly several years later. There is some evidence that David died in 1976.

The image above makes me chuckle. It seems to represent the biblical “David and Goliath” story, but David Neon has taken substantial literary license. The eventually-to-be King David didn’t slay Goliath (who is a stand-in, here, pretty plainly, for David Neon’s principal competitor, Neon Products) with a huge sword. He used a stone in a sling.¹ And even if he’d had access to a sword as he is shown to have had on the David Neon float above, it wouldn’t seem ‘cricket’ for him to have taken aim at the pelvic region of Goliath!


¹I Samuel 17:50 reads: “So David triumphed over the Philistine [Goliath] with a sling and a stone; without a sword in his hand he struck down the Philistine and killed him.” (New International Version). Emphasis mine.


This entry was posted in neon, parades, PNE, Uncategorized and tagged , , , , , , . Bookmark the permalink.

2 Responses to Not ‘Cricket’ (Nor True to the Story)!

  1. Tim Kuepfer says:

    Scandalous humour.

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