There are a series of television ads on CVA located here¹ (to find the first of the PC ads, go to the 7.08 minute mark in the clip) that represented another in a long series of attempts by BC Tories to woo voters away from the BC Social Credit Party. Since 1956, the Tories had suffered shut-out after shut-out in all general elections. The party had also gone through leaders as often as they went through facial tissues on election night:
- In 1953, 1956, and 1960 Deane Finlayson (1919-2005) led the BC Tories. They won just one seat (but the leader lost his seat) and garnered less than 2% of the popular vote in 1953. In ’56, the popular vote rose to just over 3%, and the first-past-the-post system wasn’t kind to them – they lost their solitary seat. In the 1960 election, the Tories doubled their share of the popular vote (just under 6%), but didn’t win any seats.
- In 1963, the Tories under new leader, Davie Fulton (1916-2000), again nearly doubled their popular vote percentage (a little less than 12%); no seats.
- The PCs barely contested the 1966 election; there was no leader and they nominated only 3 candidates (they nominated 44 for the 1963 contest). The popular vote was hardly worth mentioning (less than 1%).
- John DeWolf (ca1931-2003) took up the Tory reigns of leadership (such as they were) in June, 1969. Premier W. A. C. Bennett (1909-1979) called the election for July. It was scarcely imaginable that the PCs could have performed any worse than they did in 1966, but they managed to do so. The popular vote was hovering close to that of the BC Communist Party!
- In November, 1971, Derril Warren (1939-2005) challenged and beat out DeWolf for leadership of the Party. In the ’72 general election, the Tories won two seats and captured over 12% of the popular vote. (To borrow from a 1980 pop tune, it was indeed “Celebration” time for the Tories). Unhappily, though, neither of the two seats won was the seat contested by the leader. Warren tried to get himself elected to the Legislature again in a 1973 by-election. But no soap.
Warren left political life shortly after his by-election loss in 1973. George Scott Wallace led the PCs into the 1975 general election; they would lose one of their two seats in that contest and their popular vote would again plummet to less than 4%.
Derril Warren had, arguably, one of the best minds in BC politics of his day. He earned his B.A. degree from UBC in 1961; graduated from Dalhousie Law School with a Bachelor of Laws; and earned a Masters of Law from Harvard in 1965.
He practiced law for several years, including a stint as General Counsel to the Mannix construction business, based in Calgary. Mannix had served as an incubator for another young lawyer who would lead another provincial Progressive Conservative Party – the difference being he would lead his party to big victories over SocCreds in his province, starting in 1971: Peter Lougheed (1928-2012) of Alberta.
In the early 1990s, Warren was Executive Director of the BC International Commercial Arbitration Centre. He died in 2005 at the age of 66.
The 1972 TV ads had pretty high production values, in my opinion, although the lyrics to the tune that played during each ad were schmalzy:
When we look out on the land we call BC
Does the future hold a place for you and me?
Will the waters and the seas still be as clean? (later, this word was changed to “blue”)
Will the sun come shining through?
There’s a man who’ll take a stand
To protect this land we love
For the people and the sea and sky above.
So raise your voices, spread the word
There is still time to be heard
It’s your British Columbia
And we can lead the way
And we can lead the way.
Male voice-over: “Darril Warren and the Progressive Conservative team — now you do have a choice.”
¹For a laugh, there is a quite creative and well-made commercial near the start of the video (at about the 22 second mark). It seems to be a comedic play on The Creature from the Black Lagoon (ahem – from English Bay!) for Plimley Chrysler Dodge, featuring Basil Plimley (1924-2014). The ad seems to have been made ca1973. Watch it. I think you’ll agree that it’s superior to many of today’s TV ads made for much more moneyed businesses (and, arguably, superior to the ’54 feature film on which the ad was based)!